Sinhala Language Service celebrates RVA Day 2024

The Radio Veritas Asia (RVA) Sinhala Language Service celebrated its annual RVA Day on August 31 at the Sri Lanka Foundation Institute in Colombo, drawing a crowd of over 300 enthusiastic listeners.

The event was a lively celebration, featuring colorful performances and various engaging activities that showcased the growth of RVA’s digital outreach.

An all-girl choir from St. Bridget’s Convent surprised the audience with a heartfelt rendition of the popular Tagalog religious song, “Sino Ako” (Who Am I), which left many reflecting on their own sense of purpose and calling.

The choir's performance was one of the highlights of the day, blending Sri Lankan and Filipino culture through music.

The event also included a carol lyrics and drama script writing contest, adding to the festive atmosphere. Contest winners were recognized for their creativity, with awards presented by the Sinhala Language Service team.

One of the key themes of the celebration was the promotion of RVA's digital platforms, including its website and social media channels, reflecting a significant increase in audience engagement.

The shift to digital has been instrumental in expanding RVA's reach, allowing more people to access its content.

In his address, RVA General Manager Fr. Victor F. Sadaya, CMF, shared the origins of RVA, recounting how it was founded in response to the rise of communism in China, Vietnam, and North Korea.

“Radio Veritas Asia was born in response to the growing communism in China, Vietnam and [North] Korea,” he said. 

He went on to highlight RVA's digital transformation, noting that the transition from shortwave broadcasting to digital platforms in June 2018 marked a pivotal moment in its history.

“For years, RVA has remained faithful and committed to its vision and mission as the Voice of Christianity in Asia,” he added, emphasizing the organization’s unwavering dedication to spreading the message of the Gospel through modern means of communication.

Fr. Sadaya also stressed the need for the Church to remain relevant in an ever-changing world.

"The Second Vatican Council mentioned that for the Church to be relevant, she must know how to read the signs of the times and be able to respond with urgency,” he stated, urging prompt action in facing current challenges.

Dr. Maxwell Silva, the Chief Guest and President of the National Catholic Commission for Social Communication, reinforced the importance of mass communication in today's world.

“In the modern world, mass communication is a necessity just like food, water, and air. We all know that communication is what allows us to move forward in the modern world,” Silva said.

He expressed his appreciation for RVA’s efforts, stating, “Because of the media, the world has become a global village. I am grateful to Radio Veritas Asia and other media for helping to enhance our way of life.”

Dr. Silva also highlighted the significance of unity in diversity, a core value of RVA’s programs. "In Veritas, unity within diversity is highlighted. This is also demonstrated by the presence of multi-religious leaders here today."

The event not only celebrated the Sinhala Service’s accomplishments but also provided an opportunity for audience research. Some attendees were invited to share feedback and suggestions on RVA’s programming, ensuring that the voice of the listeners remains at the heart of the service’s mission.

The celebration was graced by the presence of His Excellency Rt. Rev. Dr. Maxwell Silva, Fr. Victor F. Sadaya, CMF, Mrs. Arlene A. Donarber, Assistant Program Director of RVA, and religious leaders led by the Great Sangharatna.

The event was organized by Fr. Hemantha Perera, Coordinator of the Sinhala Service, alongside program producers.

Fr. Perera expressed his deep gratitude to God for guiding the event to success. He also thanked the RVA management and reaffirmed his solidarity with the RVA family, concluding the celebration on a note of unity and faith.